Blogging
Blogging
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Blogging, is simply the act of creating an informative article usually like a series of works. An article for example is usually one body of text written once, just as a story is.
A blog tends to be more interactive, sometimes they are open to comments and can become very interactive or it is simply a long continuous series of articles that are related to a specific or general topic.
Blogging for a website serves multiple purposes. First, by adding a blog on a frequent basis, for example once a week or month to a website it shows the visitors that if they revisit they may learn more about the specific topic. In other words you are providing good content.
Secondly, by updating your website with new material regularly you are sending Google a cue if you will, to revisit or "crawl" your website. Google likes to see a website being improved and added to especially when it comes to content. After all, blogs are content and Google has a term they use which is, "content is king.." It is always wise to follow what Google like's if the goal is to improve your online search results or placement.
Thirdly, whenever content is rich and unique often times a good amount of key words or search terms are found in this body of text. This is a very natural or organic way to add key words to your site therefore improving your over all content profile. Needless to say Google like's this as well.
Whether you are looking to inform your visitors, or create a following with people being engaged with your content or to simply help improve your search rankings, blogging is highly recommended.