SEO
SEO
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results through various procedures, often referred to as "natural", or "organic", results. In general, the more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
The above statement is a general definition in simpler terms of what seo is. However, seo is changing, the way we search is changing. It used to be that simply ranking on the 1st 3 pages was cause for excitement, then over time it became the 1st page results that were the most important.
What's changed besides ranking is now people will tend to research reviews more often than not. So if your business is on the 1st page but has many negative reviews, you might as well be on the last page.
The other change in behavior we noticed over the years is people want to purchase from a brand they relate to. This means your "story" or brand, needs to depict something that will elicit a response, usually excitement, or some other positive emotion. To achieve this, you need to have a proper branding approach.
No matter what approach you need to take, mygooglepages will help. Your project manager will go over all your options and provide you with real world applications and suggestions to meet your objectives.