Our Process







Brand Engineering

During the engineering design process, the responsibilities of the engineer may include defining problems, conducting and narrowing research, analyzing criteria, finding and analyzing solutions, and making decisions. 

Much of that might not have made sense, so here is an over simplification of what we do to engineer your brand:

Our team of engineers tackle your project just like any other type of engineer. 

1st, by identifying the problem, which can be seen as the specific "pain" you have. For instance, website looks old, or don't have one, or you are getting visitors but they aren't becoming clients. Maybe, your competitor is ranking higher on Google but you have been around longer.

2nd, brainstorming some solutions. We have to think about your budget, your industry, the level of saturation, meaning you may be in New York and are a lawyer... there are a lot of lawyers in New York so a more aggressive yet creative approach would be needed to acquire new clients in that example.

3rd testing and adjusting, any branding effort would need to be tested and adjusted.

If you'd like to book a consultation with one of our brand engineers simply click on the button below.
Make An Appointment
Brand Engineering

During the engineering design process, the responsibilities of the engineer may include defining problems, conducting and narrowing research, analyzing criteria, finding and analyzing solutions, and making decisions. 

Much of that might not have made sense, so here is an over simplification of what we do to engineer your brand:

Our team of engineers tackle your project just like any other type of engineer. 

1st, by identifying the problem, which can be seen as the specific "pain" you have. For instance, website looks old, or don't have one, or you are getting visitors but they aren't becoming clients. Maybe, you're competitor is ranking higher on Google but you have been around longer.

2nd brainstorming some solutions, we have to think about your budget, your industry, the level of saturation, meaning you may be in New York and are a lawyer... there are a lot of lawyers in New York so a more aggressive yet creative approach would be needed to acquire new clients.

3rd testing and adjusting, any branding effort would need to be tested and adjusted.

If you'd like to book a consultation with one of our brand engineers simply click on the button below.
Make An Appointment
In every day marketing talk, people mention branding all the time. Let's face it you may be thinking of a brand as a substitute for a logo.

Simply creating a logo, isn't a brand or at least how we think of a brand in today's terms.

We should also mention here that there is a difference between a "brand" and a "brand name." When we think of a brand name, it is recognizing something as "non generic."  It is established. It can be a status symbol, etc. 

Brand refers to the perception customers have about that product or service. If you've watched Shark's Tank, you've even heard people say "lifestyle brand." This indicates a culture the product or brand implies. Its an attempt to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life.

How does this relate to you and why should you care?

Well, you maybe a Dentist and want teens to come to you to have the perfect smile to be popular and attractive. If they don't understand your brand, what's to distinguish you from their parent's dentist?

You maybe a construction company specializing in eco friendly home improvements, again this is very much about people looking for a brand they can believe in when wanting to help support the environment.


Simply put, EVERYONE can benefit from being their own brand with a story behind them, one prospects can buy into.
Pun intended ;)
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