Content Creation
Creating Content
Creating content is often times the most neglected part of any web property and this is the equivalent of seo "suicide." Google has used the term, "content is king" and yet most companies neglect the importance of it.
First off lets talk about the seo factor. Creating rich, unique content naturally embeds keywords into your site. More naturally placed keywords, more helpful for Google robots to understand what you do and therefore potentially give you a better spot in the rankings.
Time and time again, we see websites with 3-4 sentences on a page and during our consultations we are asked, "why does my competitor out rank me?"
Our answer and the answer of any reputable firm will always be to first educate. The question we ask in response to that is the source of the problem which is, "how much content does your competitor have?" When Google see's a website that has over 750 words of relevant, fresh, unique, content their algorithms gravitate towards it as more of an authority. You see, here is a fact; Google doesn't care about promoters, they care about their visitors and their visitor's experience.
They are a search engine and their goal will always be to provide the search user with the most relevant results. If one website says "we are the best dentists..." and goes on to talk about dentistry for 4-5 sentences, and another dental website has much more content, Google will deem the later as more relevant and therefore give them a higher ranking. That's the over simplified answer.
The other part of content creation is to make the content engaging and interesting. The more you grab the attention of the visitor the more likely they are to look around and perhaps be converted into a paying client.
Your home page, your "about us" your credentials and services all matter when creating content. You will get what you put into it, if you simply "slap on' some content, well you'll get that kind of result back, however if your content is clear, fun, engaging, unique, weaved with good keywords, you will reap the rewards on all levels. We here at mygooglepages have dedicated content creators and can help you with this, or if you wish to write your own content, a project manager will help you and guide you as to how to do so.